Fonts to differentiate

In the search for personalisation and flexibility, typography plays a fundamental role in building identities. Compared with the other visual elements (the logo, images…), letters are taking on ever more prominence and are now a key differentiating element in the world of brands.

From large fonts with more marked, expressive typography to finer, cleaner lines, the coexistence of different typographic structures raises the discourse and conveys the concepts on which brands are built, unifying every touchpoint to establish a direct relationship with consumers.

A trend in which the possibilities are endless. Conventional fonts, fun and experimental typefaces, futuristic ones, textured ones… Here design breaks the rules to show that well-implemented text structures can attract as much as images.

Acronyms, short phrases, clear messages and adaptive texts in groundbreaking typefaces currently dominate brand worlds, giving personality and championing the power of the font and the word.