Science fiction

The boundaries of the earthly world are crossed and futuristic inspiration based on science fiction reaches the design and construction of identities. Although, little by little, everything that seemed fictional is getting ever closer to reality (artificial intelligence, the metaverse boom, immersive spaces, virtual reality…), brands evoke imaginary worlds on which to base their personality.

Visual layers thus take on computerised looks, full of pixels, three-dimensional design and iridescent and liquid metal effects that invite consumers to travel to parallel universes to escape from reality.

In this sense, the search for resources in science fiction worlds sheds a little light on the current state of uncertainty and social pessimism. Companies base their branding strategies on an optimistic context that lets them move forward, see further and evolve with a view to the future.

As a long-term project, building flexible, adaptable brands able to add value only makes sense from optimism: designing with a vision of the future in order to grow in the present.