
Trend 05
Complex disparity
Complex disparity
The disparity in the distribution of wealth goes beyond the categories of rich and poor.
Trend axes
- Financial stress
- Cost-of-living crisis
- Housing emergency
- Dignified environment
Some figures
83.2%
Percentage of young people aged 18 to 34 in Spain who still live with their parents, according to a Eurostat report.
7
Number of social classes the Netherlands identified among its citizens, in a report by the Netherlands Institute for Social Research.
28,552
Number of people in Spain who currently have no home, according to a study carried out in October by the National Statistics Institute.
27.8%
Percentage of the Spanish population at risk of poverty or social exclusion, according to the INE’s Living Conditions Survey.
Prohibitive lives
Inequality in today’s standard of living goes beyond the classic division between rich and poor. Nowadays, living with dignity and covering basic needs takes ever greater effort. As well as traditional variables such as education, income and employability, other factors such as social, cultural and personal capital also have a significant influence on our lives.
Inflation and rising prices of energy, fuel and food disproportionately affect people on lower incomes and create new difficulties for the middle classes. As a result, people’s confidence in the authorities’ ability to tackle social problems and guarantee people’s essential needs is being eroded.
Saving becomes an essential practice to keep some control in the face of uncertainty, encouraged by some brands and initiatives that provide education and ideas for healthy everyday practices. This concern is not limited to adults, as it increasingly affects the development of children and young people.
This reality is increasingly evident in communication campaigns. Brands committed to the cause are running street marketing actions to give visibility to these new realities and convey a social alarm that is more palpable every day.
In a world where economic and social inequality is a burning issue, the focus is on finding solutions that allow a dignified life for everyone.
Expert view

Gabriel González-Bueno
Child Policy Specialist at UNICEF Spain
Spain, for the first time, tops the European statistics on the risk of poverty for its youngest citizens. 27.85% of children and teenagers in our country are at risk of poverty, living in households whose income is well below the average. And almost one in three (32.2%) are at risk of poverty or social exclusion, where material deprivation or unemployment combine with low income. Child poverty is well above poverty in the population as a whole and has stayed at rates we cannot be proud of for far too long.
For a child, being in poverty in a country like ours does not just mean going without certain expenses; it puts their rights at risk. Poverty means poorer nutrition and health, which in turn compromises physical and mental development. It is also strongly associated with lower educational attainment, lower income in adulthood and lower satisfaction with their own lives.
But as well as a violation of individual rights, child poverty has an enormous economic and social cost. A study by the High Commissioner estimates at 63 billion a year the cost of not having addressed these situations in the past. In other words, child poverty is not only a violation of rights, it also calls into question economic and social sustainability in the medium and long term. Leaving such a large group of the population out of economic and social progress at a key moment in their development, or having children increase a family’s risk of being in poverty, is neither fair nor smart.
For UNICEF, the fight against poverty and for investment in children is a priority all over the world. In Spain too. We face an enormous challenge with child poverty and support for parenting, an area in which many neighbouring countries have made much more progress. For example, with generous benefit policies, guaranteed access to key services (education from 0 to 3), easier work-life balance or bringing children’s voices into public debate. UNICEF Spain works to promote better public policies for the social protection of children, focusing on the children who need it most.
Cases
01 / 05Zorraquino spotlights
- 01
Companies are echoing the cost-of-living crisis and rolling out striking communication formats to hold governments and authorities to account.
- 02
Economic inequality is becoming a complex problem, due to the interplay of many factors beyond the traditional “rich” and “poor”.
- 03
Meeting the need for decent and affordable housing is a design and implementation challenge that various professionals and companies are trying to respond to.
Zorraquino playlist
- Gente corrienteJornada B · 2023
- Quiero ser millonarioIlegales · 1984
- DiazepamLleva, Natalia Lafourcade · 2021
More on the trend
References
- "Lo que los ricos no pagan, lo pagamos nosotros": así es la sonada lona de Oxfam Intermón
- IKEA and Shelter launches 'Real Life Roomsets', revealing the realities of the UK housing emergency
- El drama de la vivienda: el 83% de los jóvenes no puede emanciparse
- Home is where the smart is: IKEA invites people to ‘show off your savvy’
- Y, de repente, Países Bajos descubre que tiene siete clases sociales
- Las familias holandesas afrontan fuertes pérdidas de poder adquisitivo y un aumento de la pobreza
- adam&eveDDB and Crisis Make Homelessness ‘Impossible to Ignore’ This Christmas
- La aplaudida reflexión de un joven sobre lo que significa en realidad la "calle"
- El rostro de la pobreza en España
- Contratos fijos: la nueva pobreza
- Self-contained living pods activate vacant lots under bridges to tackle homelessness
- AI Design Tools Inspired Innovative Housing Solutions For Homelessness By Shail Patel
- Escape to Wellington
- Essential Homes Research Project by the Norman Foster Foundation and Holcim unveiled in Venice
- Las personas sin hogar aumentan un 24% en una década en España
- La situación desigual de las viviendas en España: sobran 430.000 en algunas zonas y faltan 327.000 en otras
- La vivienda, la propiedad y el rentismo
Pages 134–153 of the report

