Trend 07
Extra payments
Extra payments
Transactions where you know where they start, but not where they end.
Trend axes
- Fine print
- Rising inflation
- Financial literacy
- Subscription trap
Some figures
24%
Average rise in the price of subscriptions to platforms such as Netflix, HBO Max or Disney+ compared with 2022.
48.9%
Percentage of the 1,000 product prices analysed by FACUA that have gone up this year.
650,000
Millions of dollars at which the digital subscriptions market is currently valued, according to a report by Lineup.
37%
Price increase in plane tickets during the summer months, compared with the same period last year, according to Kayak.
Robbery without a gun
Price-rise strategies are becoming more and more common and even normal among users, which directly affects household budgets and forces people to perform acrobatics to make ends meet.
According to experts, food, beyond the headline news about specific products such as olive oil, is also suffering a general rise in recent years, pushed by the pandemic and by global conflicts such as the war in Ukraine.
In our daily transactions, more and more charges appear that add to the total but shouldn’t be there: booking fees when going to a concert, the cover charge at a meal or dynamic pricing when taking a ride-hailing car.
Rising costs of production, travel, energy and so on also affect leisure plans, generating a series of new techniques to drive continuous rises based on demand: dynamic pricing, ticket types, access levels, sell-outs in seconds, forced resales and more.
At the same time, subscription-based home entertainment options, which once offered a complete and affordable alternative, are increasingly watered down: plans with ads, limited catalogues, bans on account sharing…
Nobody gives in during this period marked by inflation, given the pressing need to make more money, so abusive clauses and inexplicable charges are becoming common.
Expert view
Soledad García Calleja
Marketing and Customer Relations Director at Iberia Cards
Every day we move in a fast-paced environment of changing fashions and new habits that become “vital” very quickly. We want the latest thing and we want it now. More and more ‘freemium’ models are appearing on the market, allowing brands to show their value gradually, which opens a new way to build loyalty among customers interested in premium versions of products, always paid for and, of course, at a higher cost.
The need for greater flexibility, together with customers’ decision-making power, has led to the birth and unstoppable growth of ‘buy now, pay later’ models, splitting purchases already made into instalments, deferring payments directly in store and new ways of personalising payments.
The feeling of “I’ll pay for it later, or in whatever instalments I want” widens the reach to customers who perhaps were not brands’ main target. But this change in consumption model requires a special commitment from brands and, in general, from everyone involved in a purchase: encouraging consumers, but also warning them of the possible risks and promoting ever more responsible and safe consumption.
Cases
01 / 05Zorraquino spotlights
- 01
Economic uncertainty brings with it a general rise in prices which, in many cases, is not justified.
- 02
Siding with saving allows brands to stand out from the competition and build relationships of trust to succeed in the market.
- 03
Consumers must identify and tackle unfair or abusive business practices, including unjustified price rises.
Zorraquino playlist
- Money, MoneyOs resentidos · 1990
- Así es la vidaLa Polla Records · 1989
- La vida la vida me da paloMano negra · 1994
More on the trend
References
- Spotify sube precios en España: esto es lo que tendrás que pagar a partir de ahora
- The Cure se planta ante Ticketmaster: los gastos de gestión de sus conciertos se devolverán a sus fans
- TheDropStore
- Ryanair permitirá llevar hasta dos ensaimadas sin coste en sus vuelos
- Las plataformas digitales no cesan de subir el precio: un 40% con respecto al año pasado
- Frutas, verduras y aceite: Los alimentos que más suben en plena vuelta al cole
- La economía de las suscripciones digitales crecerá hasta 1,5 billones en 2025: tendencias clave para los editores
- Elon Musk says Twitter, now X, could charge all users subscription fees
- Whatsapp busca vías de monetización con su función de ‘Canales’ para marcas e ‘influencers’
- Nous
- Por qué han subido tanto los precios de los viajes: de la guerra entre Ucrania y Rusia a las tasas medioambientales
- Delivery service helps shoppers beat inflation with food-price tracker
- Meta baraja suscripciones para Instagram y Facebook que permitan evitar anuncios a los usuarios de la Unión Europea
- Asda adds healthier meal options, including a vegan meal, and a free piece of fruit as it further extends its Kids £1 café meal deal
- La loca burbuja de los conciertos: ¿por qué las entradas son tan caras?
- Todo lo que te cobran en un restaurante y no deberían: servicio, cubierto, agua del grifo...
- Lo que la histórica subida de precios de Spotify te oculta sobre el futuro del 'streaming'
- La inflación, los tipos y las dudas frenan el gasto y afianzan el ahorro de los hogares
- Los españoles reducen el consumo y logran ahorrar pese a la inflación
- Los españoles prefieren tiendas locales y marcas poco conocidas
Pages 185–205 of the report
