Trend 08
Livestreaming boom
Livestreaming boom
Live streaming platforms challenge conventional media.
Trend axes
- Twitch
- Streamer
- Streaming video
- Streaming platform
Some figures
2.4M
People gathered live by streamer TheGrefg on Twitch on 11 January to present a new Fortnite skin, setting a new record.
970M
Dollars Amazon paid in August 2014 to acquire Twitch, the world’s largest live streaming platform.
+50%
Increase in the number of hours watched on the platform during the first 4 weeks of lockdown, compared with previous weeks.
17,000M
Hours of content watched on Twitch, the video game streaming platform, throughout 2020, 83% more than in 2019.
The rise of live streaming
Streaming platforms offer new ways to enjoy content that outdo traditional media. New social media focus on high-quality live video that encourages real-time interaction, and add new personalisation and monetisation options.
Filling the gaps left by Instagram and Facebook Live, alternatives such as Twitch are gaining ground; far from staying a common space for streaming video games, it is making the leap to other sectors such as the music industry, education, health, wellbeing, art, travel and even politics.
With widespread lockdowns as a result of the pandemic, brands have seen the opportunity to promote their latest products and services at live virtual events. It is a format that brings them closer to a young audience, where public figures seem more accessible to their followers, sharing their tastes, preferences and common hobbies.
Streaming networks act as self-feeding content machines with the power to win over different market niches, challenging traditional media and opening a new path for entertainment.
Cases
01 / 04Zorraquino spotlights
- 01
The pandemic made 2020 the best year for live streaming to date. Twitch, YouTube and Facebook saw large increases in their usual traffic.
- 02
Streamers’ names are becoming household names and causing a stir in the press. The barriers between video games and the rest of the internet seem to be opening up thanks to their success.
- 03
As well as an immersive experience, streaming platforms offer options to monetise channels, including tiered subscriptions and revenue sharing.
Zorraquino playlist
- Video Killed The Radio StarThe Buggles · 1980
- Radio SilenceMark Lanegan · 2019
- TV AddictPupajim · 2009
More on the trend
References
- Is 2020 The Year Of Twitch?
- Qué es Twitch y quiénes mandan en la plataforma
- Why musicians are switching to Twitch to broadcast from home
- Histórico: Ibai Llanos supera desde Twitch a una cadena nacional durante las campanadas
- Ni La 1 ni Pedroche: medio millón de espectadores siguieron las campanadas con Ibai Llanos en Twitch
- Twitch ended 2020 with its biggest numbers ever
- Watch AOC play Among Us live on Twitch with HasanAbi and Pokimane
- AOC en Among Us: el popular videojuego en línea con el que Alexandria Ocasio-Cortez reunió a 400.000 usuarios para verla jugar
- Spoiler: Next-Generation Honda Civic Prototype Drops November 17 on Twitch
- Desperados y Elrow utilizan la realidad virtual para vivir una fiesta única, marcando la diferencia
- Twitch desafía a la televisión y abre un nuevo camino para el entretenimiento
Pages 122–137 of the report
