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Affective computing: Increasingly human technology builds relationships of trust.

Trend 08

Affective computing

Affective computing

Increasingly human technology builds relationships of trust.

At a glance

Technology is becoming more and more empathetic. It is learning to follow and interpret our moods and emotions, and to adapt its interactive behaviour dynamically. Brands can use this data to build a relationship of greater trust with their customers.

The study and development of technologies and devices that recognise, interpret, process or stimulate our emotions is already a reality with a long way to go. There are now many companies working in the interdisciplinary field of affective computing which, drawing on science and psychology, look for common-sense reasoning that involves knowing people’s emotional state.

Cases

01 / 05

Zorraquino spotlights

  1. 01

    Emotion detection will become essential to the way we interact and train with smart devices in the future.

  2. 02

    Mainstream consumer devices will add emotion detection features in a race to reach a bigger audience.

  3. 03

    Small providers with wide-reaching apps will join the tech giants in exploring ways of using affective computing.

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