Trend 10
Tech for marketing
Tech for marketing
How to use technology to redefine and optimise marketing.
At a glance
Thanks to technological advances, marketing has long been evolving towards a definition that goes beyond fostering the relationship between brands and their customers. So-called MarTech, the union of marketing and technology, helps companies improve their knowledge of their customers and the way they relate to them, with the aim of offering better products and services that meet their expectations and needs.
Turning marketing technology into business effectiveness correlates with the use of MarTech. A wide and ever-growing range of technology tools to develop marketing strategies through analytics, automation, monitoring or personalisation…
Cases
01 / 05Zorraquino spotlights
- 01
The marketing sector is becoming ever more sophisticated through technology, as happened in finance with fintech and in health with eHealth.
- 02
Companies’ digital transformation processes start by putting the consumer at the centre, and from there a strategy is developed to make the most of exponential technological resources.
- 03
The performance of marketing strategies increasingly depends on the latest technologies, such as AI, virtual or augmented reality, cloud computing, big data and IoT, among others.
