Trend 03
AR & VR Shopping
AR & VR Shopping
Augmented and virtual reality support decision-making.
At a glance
Augmented, virtual and mixed reality can seem like magic that stirs consumers’ emotions. Thanks to games such as “Pokémon Go”, these interactive experiences became more tangible for early users. With the arrival of 5G technology, their use will foreseeably become widespread in many sectors, including retail, as a boost to decision-making when choosing between one product and another.
This year, 100 million consumers will shop using augmented reality online and in shops, according to Gartner’s latest study. The technology consultancy also says that the technologies behind these solutions have advanced by between 15% and 30% over recent months. The predictions are certainly high. For now, though, what is clear is that the impact of AR and VR on retail could be transformative…
Cases
01 / 05Zorraquino spotlights
- 01
The potential of augmented reality (AR), which adds virtual elements to a real physical environment, makes it a novel tool for discovering new uses, forms and consumer habits. In marketing, its main aim is to awaken consumer desire in order to turn it into a sale.
- 02
Customisable apps enhance our sense of sight with all kinds of relevant information, tips and suggestions for improvement.
- 03
In this sense, augmented reality is making headway as a new way of shopping and not just of presenting products or branding, bringing new features and uses for the user.
More on the trend
References
- Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020
- Instagram Adds New Spark AR-Powered Experience to Checkout
- Nike’s new app uses AR to measure your feet to sell you sneakers that fit
- ASOS launches 'Virtual Catwalk' augmented reality experience within shopping app
- Natuzzi launches its first augmented store
- Dent Reality: Indoor Maps and Augmented Reality
- Put music in your world with Spotify on Magic Leap One
Pages 56–76 of the report
