DigitalTrends 2020
Technology trends in digital experiences for 2020.
Introduction
Completing the roll-out of digital transformation in companies is essential to move business development forward. Technology is the means to improve business competitiveness, and we must use it to optimise the marketing strategies that help us build loyalty among new consumers. With the aim of improving the experience and our relationships with our clients, we present a new report on digital trends for 2020, with success stories from international companies that use new technology tools to keep growing.
The ten trends
01
Limitless gamification
Game mechanics spread across commercial settings.
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02
Transhumanism
Technological development enhances human capabilities.
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03
AR & VR Shopping
Augmented and virtual reality support decision-making.
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04
The 5G challenge
Beyond connectivity in the age of hyperconnection.
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05
Autonomous things
Autonomous entities and advanced behaviour without human direction.
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06
Audio power
Technology stimulates natural means of human interaction.
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07
No code
Creating professional software without having to code.
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08
Affective computing
Increasingly human technology builds relationships of trust.
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09
Sensation design
Total control for users as an extension of their finger and mind.
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10
Tech for marketing
How to use technology to redefine and optimise marketing.
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