UX search

In line with invisible design, search boxes are gaining prominence on websites and apps. When well thought out, they make it possible to present information to users simply and cleanly, giving them the option of reaching content easily and quickly. Their importance grows in parallel with the huge amount of information websites offer today.

In practice, they have in fact become a shortcut to the information needed. They are smarter and stand out more in the interface, without interrupting. Good design of a website's search bar provides more pleasant browsing, anticipates what users need and builds empathy with them. It is no surprise, then, that the main e-commerce brands are making search a key element of navigation, and central to conversion too.