Trend 01

All slow

A longing for a calmer existence.

Trend axes

Existentialism
Deceleration
Introspection
Self-knowledge

Some figures

+50%

Increase in applications to develop life plans in the countryside in Spain, according to Alma Natura, a company focused on promoting rural projects.

+46%

Increase in searches for rural estates since January in Spain, according to data from the property portal Fotocasa. Rural living is on trend.

79%

Of Spaniards say they are stressed, 15 points more than during the months of lockdown, according to the latest Cigna study ‘COVID-19 Global Impact’.

80%

Of Spanish workers say they like working from home and 93% want to keep doing so despite progress towards the new normal, according to Bain & Company.

Rediscovering life

The Slow Life movement, which emerged in the 1980s, has seen a resurgence in the wake of the pandemic. COVID-19 has called into question the suitability of a fast pace of life in every area of our lives. More and more, we are seeking a calm and reflective existence in which everyday activities, once unnoticed, are rediscovered as rituals and become opportunities to commune with our surroundings.

Lockdown has tested our patience, confronted us with loneliness, anxiety, despair and grief for the lives lost… but, paradoxically, it has also put on the table the opportunity to slow down our pace of life.

Cases

01 / 04

Zorraquino spotlights

01
We have lived through an existential pause, a moment of self-reflection and introspection that leads us to rethink our hectic way of life and what it means for us and the planet.
02
The three dimensions of deceleration speak of simplicity, authenticity and less materialism. COVID-19 has shown that it is possible to embrace a slower life.
03
The only way to stop future disasters is to reconceptualise our political, economic and social systems. Rethinking our relationship with the natural world is vital.

All slow

Rediscovering life

Cases

More on the trend

References