Trend 10
First dates online
First dates online
Relationships will never be the same again.
Trend axes
- Survival
- Virtual dates
- Dating apps
- Covidivorce
Some figures
70%
Of users of Match Group apps were interested in 2020 in a video chat feature to meet potential partners, compared with less than 10% last year.
50%
Of users of the dating app Hinge say they no longer chase people who aren't interested in them, and 69% say they think more about who they are really looking for.
+40%
Increase in the number of messages on dating apps such as Tinder, OKCupid or Match.com compared with the same period last year.
25%
Almost one in four Americans aged 20 to 31 broke quarantine to have sexual contact with someone in April, according to an Everlywell survey.
New times for relationships
All over the world, the pandemic is radically changing approaches to love, dating, sex and family relationships. While married people, couples and families have spent more than half the year together facing the pandemic, single people are exploring new ways to meet people.
If first dates or life as a couple are complicated in normal circumstances, adding the elements of the pandemic, such as lockdown, remote working, masks, social distancing or restrictions on freedom of movement, generally does not help strengthen relationships. The pandemic continues to put pressure on couples, families, colleagues and friends, who also face the challenge of surviving the transition to the new normal.
"Even though we're losing magic of that first date, kiss, touch... we're forced to think about how we can reinvent dating”. Yue Xu, co-host of “Dateable" podcast.
Cases
01 / 02Zorraquino spotlights
- 01
Millions of people around the world are navigating love, hate and the vast ground in between under the rule of the coronavirus, with their lives radically altered.
- 02
The global epidemic has transformed relationships, dating and sex. The internet has become a lifeline for millions of people stuck alone at home.
- 03
The coronavirus has upended the human instinct to come together physically to face a crisis by requiring us to do the opposite. The pandemic is pushing us to the brink of mental collapse.
More on the trend
References
- 13 New Dating Terms We Have COVID-19 To Thank For
- The New Rules of Dating
- Love in the time of coronavirus: Couples share how they found matches in the middle of a pandemic
- Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt
- Buscar pareja para soportar el fin del mundo
- Of ‘Covidivorces’ and ‘Coronababies’: Life During a Lockdown
- How personal contact will change post-COVID-19
- Love lockdown: the pandemic has put pressure on many relationships, but here’s how to tell if yours will survive
- How to Embrace the Slower Pace of a Pandemic Relationship
- Porque conocerse es mucho más que un me gusta
- ¿En tu parque o en el mío?: Bumble sabe las mejores frases para ligar en una pandemia
Pages 174–188 of the report
