CrisisTrends 2020
Business strategies in times of coronavirus.
Introduction
In an attempt to find certainties where uncertainty reigns, at Zorraquino we present this report as an exercise in analysing how brands and companies around the world are acting during the health and social crisis sweeping the globe.
Crisis Drivers
Pandemic
The global spread of the disease has put humanity in check, making it aware of its fragility once again.
Isolation
Lockdown at home undermines the social condition of human beings, who inevitably look for new ways of interacting.
Technology
Accelerating digitalisation is more essential than ever for businesses to adapt to society's new direction.
Adaptation
Seeking control in the face of uncertainty, without letting the state of emergency and lockdown wear down our spirits.
Reflection
Making the most of the situation to face the new scenario to come and its needs, strengthening brand values.
Solidarity
Generosity and empathy rise as the main values in crucial times, when ‘doing’ is better than ‘saying’.The ten trends
01
Express digitalisation
Technology more essential than ever in the face of lockdown at home.
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02
Renewing to help
Companies convert their offer in a wave of solidarity.
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03
Giving more for less
Generosity over business development.
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04
E-commerce power
E-commerce becomes the main point of sale.
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05
Service innovation
New features to keep the interaction going.
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06
Raising awareness
Communication becomes instructive and emotional.
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07
Solidarity chain
Donations dominate philanthropic initiatives.
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08
Maker culture
A ‘Do It Yourself’ (DIY) spirit for the common good.
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09
Product design
Launching physical and digital products for collaborative tasks.
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10
The new normal?
A world of possibilities from our shelters.
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