Trend 05
Service innovation
Service innovation
New features to keep the interaction going.
At a glance
Companies are drawing up scenarios and action plans for what is to come and, today more than ever, they are using agile methodologies to implement new services and features that are useful to users.
Today's apps are expanding their range of tools to meet the whole population's needs for relationships, leisure and entertainment during lockdown. Solidarity initiatives are also emerging: help among members of a community, mental health support or prevention in what little public activity we may have…
Human beings are social by nature, so finding alternative ways of interacting to stay in touch has become one of the main focuses of companies' work in times of coronavirus.
Cases
01 / 05Zorraquino spotlights
- 01
The development of new services and features in response to the impact of the coronavirus reflects solidarity initiatives that seek to ease the need for contact during social isolation.
- 02
Social media keep their leading position as providers of leisure and short-lived entertainment, as new features emerge that support relationships and build more community.
- 03
The brand initiatives shown are consistent with their mission, as they offer new services suited to the crisis but in line with their business models.
More on the trend
References
- Snapchat rushes out ‘mental health’ tool to help tackle coronavirus ‘anxiety crisis’ – and promises COVID-19 info hub
- World Health Organization (WHO)
- Pinterest launches a “Today” tab featuring daily reommendations and trending topics
- Esta app te dice qué supermercado tiene menos cola
- En Instagram, protegemos, apoyamos y mantenemos informadas a las personas
- OpenTable launches tool to help you avoid long lines at restaurants, grocery stores
- Snapchat’s Zenly launches shelter-in-place leaderboard
Pages 113–133 of the report
