Raising awareness

The pandemic has made the population aware, now more than ever, of the work of the scientific community and healthcare professionals. Their names and stories move millions of people around the world every day and, in turn, seek to outlast this crisis, changing the established order of priorities.

Governments and public bodies are relying on creativity and new forms of communication to achieve impactful messages that prevent the spread of the pandemic at all costs. At the same time, they also seek to raise awareness of its indirect effects, such as racism, consumer mistrust and fake news… Brands are setting aside the frivolity of their usual communications and using their media investment to highlight what is essential, through an instructive and emotional approach that emphasises the work of their staff, their hygiene processes or their philanthropic initiatives.