The new normal?

In the face of these events, some brands have started to promote the importance of keeping up the activities of our everyday lives from before the pandemic, but now virtually. Experiencing what we used to do out of habit, from a different point of view and from our homes, has become a scenario that offers ever more alternatives and creative possibilities. As the days go by and some people accept the situation willingly, while others resign themselves and some lose their minds, we are starting to ask ourselves: how many of these new habits are here to stay?

Although it is inspiring to think about the end date of lockdown, we are increasingly aware that this situation helps buy time to fight the virus, and it is now more than likely that we will have to live with social distancing in the near future.