Trend 08
Maker culture
Maker culture
A ‘Do It Yourself’ (DIY) spirit for the common good.
At a glance
This exceptional situation sharpens the ingenuity of both companies and users, triggering a process of constant innovation with the elements at our disposal. Brands know that the “do it yourself” approach is a way of keeping users loyal when they cannot easily buy their products.
The lockdown, the result of a pandemic that does not distinguish between classes or populations, is producing a wave of solidarity expressed in the improvised creation of useful products: 3D printers, tutorials, apps… are now more useful than ever to connect makers, share progress and produce items such as ventilators, masks or protective barriers, among others.
Cases
01 / 05Zorraquino spotlights
- 01
As engineers, doctors and citizens tackle urgent problems with repurposed materials and ingenuity, the DIY vision is more powerful than ever.
- 02
With the coronavirus, the spirit of creation, co-creation and cooperative learning has come into play all over the world.
- 03
3D printing and open-source technologies support efforts to contain the pandemic.
More on the trend
References
- Radio Galaxy Zoo: LOFAR – The First Classification Results
- first-classification-results/ The first music video shot entirely in Zoom marks an evolution in quarantine tunes
- first-music-video-shot-entirely-in-zoom-marks-an-evolution-inquarantine-tunes Ads We Like: Burger King France advertises recipe for making a Whopper at home
- C.U.R.A. Connected Unit For Respiratory Ailments
- NT News prints eight-page ‘toilet paper’ liftout in response to Australia’s shortage
- orts Maker culture’s DIY spirit is helping us get through this pandemic
Pages 180–198 of the report
