Trend 02
Renewing to help
Renewing to help
Companies convert their offer in a wave of solidarity.
At a glance
The halt imposed on many companies' usual production and the growing social awareness of the crisis we are living through have led companies, far from focusing on winning business, to restructure their offer around the needs of current demand, such as manufacturing medical supplies or donating products, among many other initiatives in a great wave of solidarity.
The standstill of industry in many countries has not stopped brands from pitching in, bringing their values to light and moving from words to action at these crucial moments. Because it is about doing, not saying…
Cases
01 / 05Zorraquino spotlights
- 01
The coronavirus unleashes solidarity among companies, which redirect their offer of products and services to ease shortages of materials or supply communities.
- 02
The international emergency is leading to a resizing of business models to meet needs, mainly in healthcare.
- 03
Technology plays a vital role as one of the main tracing methods for understanding the spread of the virus.
More on the trend
References
- Dyson developed and is producing ventilators to help treat COVID-19 patients
- Estimote launches wearables for workplace-level contact tracing for COVID-19
- L’Oréal también fabricará geles desinfectantes
- Pernod Ricard, Nivea, González Byass y Bacardi ceden plantas para hacer desinfectantes contra el coronavirus
- Cabify ofrece un servicio de mensajería ante la crisis del Coronavirus
- Choco gobbles up $30.2M at a $250M+ valuation, tweaks restaurant supplier ordering platform to sell to consumers during pandemic
- Designers come up with an ingenious way to pump cash into small businesses
- La creadora de Touchland: «Quería crear el Apple o el Nespresso de los desinfectantes de manos»
Pages 52–73 of the report
