Product design

Launching physical and digital products for collaborative tasks.

At a glance

In contrast to these initiatives, the number of products sold on websites created for the occasion that seek to take advantage of consumers through exaggerated claims and ever higher prices is soaring. In this situation, it is essential that any new launch is properly tested and meets the expectations of an increasingly sceptical consumer.

Companies around the world, driven by the new social needs arising from COVID-19, have rethought their product catalogues with new lines focused on prevention, diagnosis or the remote distribution of goods. In this way, they are joining the race to lead new product categories and to position themselves in consumers' minds.

Zorraquino spotlights

01
The transformative power of design is once again embodied in the ideation and development of new products and services aimed at stopping the pandemic.
02
Design studios and technology companies around the world are launching proposals in record time that could be of great help to us at this time.
03
Technology stands out as the main driver of innovations aimed at the early detection of symptoms of the disease or the launch of new products that prevent its spread.

More on the trend

References

Pages 199–226 of the report

Product design

At a glance

Cases

More on the trend

References