ConsumerTrends 2021
Consumer and market trends for a world beyond COVID-19.
Introduction
The shock is over. The damage is real. We are entering a new, critical phase. We are aware of what we have lost in this pandemic, but we must also appreciate what could be gained in the new world order.
Global drivers
Uncertainty
Dealing with unease in a situation where immediacy, contradiction and a lack of certainty are the order of the day.
Existentialism
Good times to strip away everything superfluous and seek new meaning in our existence.
Resilience
Adapting to and embracing the unknown so that we can learn from any adverse situation.
Assertiveness
In the face of a relentless trickle of communication, being able to stand up for rights and express points of view while respecting others.
Opportunity
After months of continuous storm, a calm will come that will let us see the situation with fresh eyes.The ten trends
01
All slow
A longing for a calmer existence.
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02
Rethinking home
Rethinking the possibilities of the home.
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03
Automatic retail
Customer experience, without the customer.
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04
Right to repair
The culture of repair is back.
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05
Blended leisure
A standstill in the society of enjoyment.
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06
Remote luxury
Glamour beyond the boutique.
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07
Mental illness triggers
Mental health in crisis after the pandemic.
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08
New nomads
Around the world, with a laptop in tow.
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09
Brand activism matters
From words to deeds.
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10
First dates online
Relationships will never be the same again.
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