Trend 10
A-commerce arrives
A-commerce arrives
Data makes shopping automatic.
In short
From e-commerce, to m-commerce, to social commerce.
Now a-commerce arrives: automatic selling.
Aimed at removing friction completely.
Grounded in what brands know about their customers, and in their growing ability to manage personalised information about each of them.
With a twofold goal: selling more (for brands) and making shopping easier (for the customer), making repetitive tasks easy for them.
It doesn’t work for every product yet.
