Trend 03
Fine-tune campaigns
Fine-tune campaigns
Using data to find out what sells and what doesn’t.
In short
A growing volume of data to identify what works.
Greater capacity for analysis.
Changes possible in real time.
Mathematical models needed to process data.
Programmatic advertising continues and keeps growing.
Told by Think with Google, as an example of how data can help improve the effectiveness of campaigns.
The Allianz case and the effectiveness of its campaigns.
