Trend 01
Recommend
Recommend
Suggesting what interests the customer most.
In short
Data to recommend better and personalise the sale.
Recommending, the best way to personalise the sale.
Back to basics: the best salespeople are great recommenders.
Increasingly used by all kinds of companies.
Different types of algorithms, which evolve according to the goal and the type of company.
Based on previous purchases, purchases by customers like you or the best sellers in each category, etc.
Popularised by Amazon, Google, Netflix, Spotify and the like.
