
Trend 12
New players
New players
Analysts and creatives enter the data sector.
In short
Other players emerge, who stand out for the skill with which they handle data.
Companies traditionally devoted to analytics that see the world of data opening up new service possibilities for them.
Banks are leaving their traditional fields and offering new services.
From the other side, communication companies, traditionally creative, are also entering the data sector.
They see data as an essential way to meet their clients’ commercial needs.

