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Consumer Trends 2027

Market and consumer trends to preserve the value of the real.

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Cluster: Grouping audiences instead of selecting them.

Trend 06

Cluster

Data Trends 2019Home
Trend 01Recommend
Trend 02Design products
Trend 03Fine-tune campaigns
Trend 04Automate
Trend 05Improve logistics
Trend 06Cluster
Trend 07Understand reality
Trend 08More data sources
Trend 09More types of data
Trend 10A-commerce arrives
Trend 11Integration & Open Data
Trend 12New players
Trend 13Visual Data & Storytelling

Cluster

Grouping audiences instead of selecting them.

Cases

01 / 01

More on the trend

References

What is Clustering, and Why Should Marketers Care?
The 5 Clustering Algorithms Data Scientists Need to Know

Pages 57–60 of the report

Understand reality: Customers, markets, the future…

Next trend · 07

Understand reality

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