Trend 02
Design products
Design products
Data to know what people want to buy.
In short
EMT Madrid will use Moovit’s data to improve its services.
A partnership dating back to 2013: EMT was the first transport corporation outside Israel to work with Moovit.
The agreement was presented on 15 November 2018.
In other fields, data also helps to design products suited to users’ real needs, as with Nike’s MMW Collection.
In the creative field, Netflix is another well-known case of using data to make products that connect with the audience (series).
