DataTrends 2019
Big data trends and solutions in marketing.
Introduction
Technological advances in Artificial Intelligence and data analysis allow companies to make strategic decisions with greater precision. Understanding the customer’s profile, needs and demands is essential to increase the value of the products or services on offer and, therefore, the results. Committed to business optimisation, we have gathered the latest advances in big data solutions for marketing in this new report, Data Trends 2019.
The 13 trends
01
Recommend
Suggesting what interests the customer most.
Read trend
02
Design products
Data to know what people want to buy.
Read trend
03
Fine-tune campaigns
Using data to find out what sells and what doesn’t.
Read trend
04
Automate
Data to replace humans.
Read trend
05
Improve logistics
Deliveries and collections, more efficient and profitable.
Read trend
06
Cluster
Grouping audiences instead of selecting them.
Read trend
07
Understand reality
Customers, markets, the future…
Read trend
08
More data sources
Millions of connected objects.
Read trend
09
More types of data
Image and voice join numbers and text.
Read trend
10
A-commerce arrives
Data makes shopping automatic.
Read trend
11
Integration & Open Data
The new challenge of data in open formats.
Read trend
12
New players
Analysts and creatives enter the data sector.
Read trend
13
Visual Data & Storytelling
Numbers no longer say so much.
Read trend
