Trend 04
Blockchain certification
Blockchain certification
Transparency and reliability in blocks.
Transparency in blocks
Blockchain technology continues to arouse great interest among brands, because of its potential to bring order and trust to an ever more complex world: digital communication.
Although the real benefits it brings, or how to apply it day to day, are still unclear, tests and experiments abound, ever more solid and frequent. Almost all of them look for what blockchain promises to bring: certification that is guaranteed, automatic and impossible to cheat. There can be many applications: safer assembly lines, more reliable quality controls, more real and effective campaigns, better spent budgets... And “smart contracts” are also appearing: contracts able to execute and enforce themselves, without intermediaries, which are presented as the ideal solution for transactions between agencies and advertisers.
Cases
01 / 05Zorraquino spotlights
- 01
Blockchain technology brings new tools to the advertising industry, based on intermediation and transparency between the parties involved.
- 02
Still unknown to many, blockchain seems to deliver good results in online marketing campaigns, increasing trust in relationships both between brands and between users.
- 03
Experts say we are in the infancy of this technology, but that it may be the future of how we buy, plan and measure campaigns.
