Trend 09
Voice & UX writing
Voice & UX writing
Text and voice at the centre of the experience.
New UX disciplines
By now, nobody doubts the value of user experience (UX), embodied in careful, practical and simple interfaces that make browsing easier and friendlier. Within this concern for putting users at the centre, UX is evolving towards new disciplines that move away from the graphic to explore other languages.
Above all, this means UX writing, which highlights the importance of text in design and the need for it to be simple, agile and practical. But the design of voice interactions is also advancing strongly, increasingly common thanks to the rise of Siri, Google Home (and Google Assistant) and Alexa (Amazon), mainly.
A new landscape that requires new skills for design that is more human, closer and gives users confidence in their conversations.
Cases
01 / 05Zorraquino spotlights
- 01
Users' new ways of interacting with brands, thanks to technology, require mastering new languages.
- 02
UX writing and voice UX are simply new ways of shaping the user experience; partly new, but also partly just a new expression of old principles that must keep being looked after.
- 03
As some of the examples show, the ability to bring UX practices into new languages can create important routes to profitability for brands.
