Trend 10
Simplicity to the limit
Simplicity to the limit
Less is more, in digital branding too.
Reduce to the max
“Less is more” may seem a rather overused phrase, but it powerfully reflects one of this year's branding macro-trends.
Simple, agile designs in which there is not a single element too many and each one has its function. Every excessive and unnecessary component and feature disappears. Brands know their designs are more ephemeral than ever, but their essence and identity must remain.
Challenges: surprising users and making browsing so easy and intuitive that they don't want to stop visiting you.
Typefaces, shapes, colours… countless attributes shape the stage on which a user with good aesthetic taste moves.
Cases
01 / 05Zorraquino spotlights
- 01
Many of the trends that worked in 2018 keep moving forward and gaining strength in the year now beginning.
- 02
Simplicity is welcomed by users who know what they want and let themselves be delighted by good taste.
- 03
The challenge will be to stand out from the competition with your brand's own elements that speak to customers as equals.
More on the trend
References
Pages 233–253 of the report
