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UX Trends 2018 cover: a cloud of turquoise ink falling through water against a black background.

UXTrends 2018

User experience trends for 2018.

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Introduction

For those who don't know us, Zorraquino is a design and digital strategy consultancy specialising in branding, user experience and the development of end-to-end solutions for digital business.

The ten trends

Humanisation: Humanised design in an increasingly automated world

01

Humanisation

Humanised design in an increasingly automated world

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Smart personalisation: The individual as the goal

02

Smart personalisation

The individual as the goal

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A more emotional interface: From function to emotion

03

A more emotional interface

From function to emotion

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Mood as interface: Adapting to the user's mood

04

Mood as interface

Adapting to the user's mood

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Design for optimisation: Design for impatient people

05

Design for optimisation

Design for impatient people

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A richer UI: Much more than a pretty face

06

A richer UI

Much more than a pretty face

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07

Sensory feedback

The game of the senses

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The year of augmented reality: Improving reality

08

The year of augmented reality

Improving reality

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Designer as storyteller: Hooked on your story

09

Designer as storyteller

Hooked on your story

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Connected experiences: Omnichannel and collaboration between brands

10

Connected experiences

Omnichannel and collaboration between brands

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Atomic Design: Design as an organism

11

Atomic Design

Design as an organism

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Only the essential: The trend that never dies: “Reduce with reason”

12

Only the essential

The trend that never dies: “Reduce with reason”

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