Smart personalisation

In 2015, Gartner predicted that “by 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%”.

Now that date has come, we can see it was right. Something at the heart of every attempt to sell, but which technology makes more accurate every day, with more intimate and emotional, useful and practical consumer experiences that save users time and reduce their consumption of irrelevant content, developed thanks to data analysis, artificial intelligence, machine learning… The reality is that consumers today expect personalised treatment and want brands to anticipate their needs in exchange for sharing their data.