Trend 09
Designer as storyteller
Designer as storyteller
Hooked on your story
Designing by telling a story
Stories have always been one of the most effective ways of connecting with people and generating both attention and recall.
A good story that entertains and surprises attracts and persuades users. And if they also become the protagonist of stories linked to the product, it will be easier to capture their attention and interact with them directly. That is why narrative is ever more present in UX. Because stories are not told only with words but also with design, interactions, touchpoints… throughout the whole relationship and purchase journey. Multichannel, multiformat stories that are clear, interesting and human.
Cases
01 / 05Zorraquino spotlights
- 01
Stories create more entertaining, fun experiences that build a positive connection, but they are harder to produce and control. What's more, UX writers are still a scarce profile.
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On the other hand, stories and conversational websites generate more interaction, which leads to gathering personal information that is useful for designing the relationship with customers.
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UX writing also offers many possibilities for involving consumers; it lets you make the customer the protagonist, with the positive effect that has on the relationship.
