Trend 05
Design for optimisation
Design for optimisation
Design for impatient people
Faster browsing
Time-saving design is still a notable trend in 2018 because it is an important part of UX. It seeks to create intuitive browsing experiences that reduce friction, save time and let users reach their goal in a limited number of steps.
You have to understand what users expect from each app or website and use the right elements, designing a product that is consumed in the most personalised, simple and fast way.
Other elements that help users save time are voice assistants and biometric authentication.
Cases
01 / 05Zorraquino spotlights
- 01
Beyond design issues, we must not forget that time-saving design is linked to download time, which can also be taken care of when designing.
- 02
We must also remember that delivering a barrier-free design is costly and requires constant adaptation: testing, A/B tests, the ability to learn and change, etc.
- 03
The evolution of voice assistants may transform how easily we browse and make our relationships with machines faster and more intuitive.
