Trend 08
The year of augmented reality
The year of augmented reality
Improving reality
The real experience
“AR will change everything”, Apple's CEO Tim Cook said last year. AR is spreading very quickly and widely. Big brands such as Facebook and Apple are driving this development, and the inclusion of special lenses in new smartphones is key to democratising its use.
In this new landscape, brands have great opportunities to create more intense digital experiences, simulating a better world on layers of the real one. Experiences with more immersive interactions that bring added value to consumers.
Cases
01 / 05Zorraquino spotlights
- 01
Facebook and Apple's commitment to AR, making its use widespread, opens up new possibilities for brands.
- 02
It has gone from a passing fad to something every brand offers and every consumer expects.
- 03
At F8, Mark Zuckerberg announced that soon every screen will have built-in lenses for experiencing AR.
More on the trend
References
- 10 UX Design Predictions For 2018
- 9 UI and UX Trends of 2018 - Going beyond web and app
- How Brands Are Using AR to Engage Consumers and Measure Results
- Top 5 Augmented Reality Trends 2018
- Mixed Reality Will Help Business Cash in on Both AR and VR
- Snapchat’s Amazing New Filters Drop Digital Stuff Into Your Real World
- Fitness AR uses Strava and ARKit to share your workouts in augmented reality
- MTV Is Using Snapchat, Holograms and Augmented Reality to Drive Tune-Ins for the VMAs
- Patrón’s Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender
- The Top Examples of AR in Retail
- Inside Microsoft's new mixed reality capture studio
Pages 117–140 of the report
