Trend 03
A more emotional interface
A more emotional interface
From function to emotion
From thinking to emotion
The Design Feeling trend emerged as a response to Design Thinking, design theories based on logic, strategy and reasoning that offer answers benefiting the end user. In the 2018 trends, reasoning clearly loses ground to emotions. A more creative and emotive trend is taking over from analytical, logical design.
Lately a somewhat monotonous design had prevailed, perhaps too “rational”, “generic”, “cold” and “technological”. Design Feeling comes from passion and seeks to stand out through emotion.
Cases
01 / 05Zorraquino spotlights
- 01
Although technology is seen as cold and inhuman, now that it is so present in our lives there is a tendency to humanise design and experiences.
- 02
Technological development is making products ever less cold; today, immersive and interactive experiences are aimed at connecting emotionally with users.
- 03
Despite the return of passion and creativity, it seems important to also stand up for functionality and usability, which are at the base. The art of design contains both views.
More on the trend
References
Pages 41–54 of the report
