Trend 10
Connected experiences
Connected experiences
Omnichannel and collaboration between brands
The digital joins the real
User experience is not limited to the digital environment; it is present in everyday life (voice assistants, IoT, retail, …).
The connection between the physical and the digital makes it possible to create much more immersive and emotional experiences. Omnichannel strategies and collaboration between brands bring more dynamism and fluidity; they are more attractive for users and more beneficial for brands.
Designing these experiences builds brand image. Consistency and collaboration between teams result in a positive connection with the user.
Cases
01 / 05Zorraquino spotlights
- 01
Despite the dominance of digital reality in our lives, it is hard to think of an experience that is exclusively online.
- 02
User experience design is moving towards combining the physical and digital worlds to create more all-encompassing experiences.
- 03
Integration becomes the key word here, as does work across departments: considering that every angle and reality of a brand affects the user experience.
More on the trend
References
- 10 UX Design Predictions for 2018
- The 12 Most Innovative UX Experiments of the Year
- Its Time for Immersive Brand Experiences
- 5 Examples Brilliant Brand Collaborations
- Lo que la nueva tienda de Apple enseña sobre cómo está cambiando el retail
- Who Needs A Hospital, When This Self-Driving Doctor Comes To You?
- Five great examples of integrated brand partnerships online
- Zara abre en Londres una tienda física solo para comprar ‘online’
- Tinder Users ‘Swipe Right’ For Blind Dates In A Mustang
- KFC Flying Chicken Sandwich Bankrolling World View Balloon Test Flight
- Burger King Is Launching a Video Game Food Delivery Service in Spain. We Went There to Test It
Pages 160–180 of the report
