Trend 02
Interactive streets
Interactive streets
The invasion of smart screens.
Smart screens
After years of innovation in outdoor advertising media, this year we have seen technology, through screens and displays of various kinds, deployed massively in the outdoor channel. In many modern cities we have gone from seeing connected screens as an exceptional, futuristic alternative to seeing them as part of the landscape.
A trend that keeps growing and shows itself in constant innovation and in the presence of screens of many different formats in the most unexpected places, with ever more personalised messages. The growth of cities and large urban centres only reinforces its importance, multiplied by technology. If "out of home" used to be thought of as the medium audiences cannot avoid, it is now seen as a genuine mass channel that also has the technological advantages of the hyperconnected digital world.
Cases
01 / 05Zorraquino spotlights
- 01
Outdoor advertising has been a trend for years; it may be the most innovative medium. That is why making the most of it means watching it constantly.
- 02
It has also become an increasingly technological medium that requires a certain level of technical specialisation; certainly more than used to be the case.
- 03
We seem to be moving towards a world where the borders between the digital and the physical will make no sense. The possibilities for personalisation and measurement that the internet offered can now also be applied to digital signage, in ever more refined ways.
