Trend 06
The rebirth of SEO
The rebirth of SEO
New places, new languages and new platforms.
A new SEO
We have been talking about SEO for years, and in the background we always hear the same refrain: the importance of creating relevant, quality content. But through which devices does that content reach users? The ways of searching have changed, and brands have to think about local SEO, mobile SEO, social media SEO and even voice SEO. A discipline that turns searches into conversation.
Virtual assistants keep growing and brands will have to “teach” consumers to talk to them. By 2020, 30% of browsing sessions will take place without screens. Are brands and users ready? Alongside this, new search platforms are appearing that compete with the omnipresent Google and require different SEO strategies.
Cases
01 / 05Zorraquino spotlights
- 01
Brands must work for users who look for content on the move and almost hands-free.
- 02
Semantics becomes especially important in voice searches. People don't search the same way with a keyboard as when asking a virtual assistant a question.
- 03
Google's teams are working on ranking audio in their searches, which will give voice SEO a boost.
