Instagramisation

Instagram's growth is unstoppable, with a number of unique monthly users that passed 1 billion this year. But perhaps the most relevant thing about this social network (the fashionable social network) is not just its numbers but the effort it is making to become the ideal place for "online shopping", especially in some product categories.

Throughout this year it has kept adding tools and features with the intention of simplifying the browsing and shopping experience: intuitive, easy and as seamless as possible. As well as giving brands more effective ways to promote their products. In fact, some are starting to say that Instagram is the best alternative to traditional "going shopping", because of the shopping experience it provides. Something it achieves with real mastery and that none of its competitors has managed to emulate.