What is affordance?

Term used by the designer Donald Norman to refer, within interaction design, to the possibilities for action that are immediately perceived by user when presented with an interface (e.g. a button or a link, in the case of web usability). Users’ perception of what they can and cannot do is influenced by their physical capabilities, but also by their previous experiences with similar interfaces, their goals, the design of the object… Likewise, the term affordance is used in disciplines such as perceptual or cognitive psychology, industrial design, or artificial intelligence.

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