What is the immersive commerce?

Branch of electronic commerce that focuses on developing immersive solutions that enrich the digital-buying experience so as to make it unique, while helping to resolve any problems the customer might have, using above all technologies such as virtual reality, augmented reality, or 360º videos. An example of immersive commerce would be a virtual fitting room, where customers can simulate how garments will look on them.

Other denominations:
iCommerce

 
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