Automated content

The complexity and variety of the conversations brands have to handle, together with advances in artificial intelligence and machine learning, has given rise to a new discipline: marketing automation. Applications that automatically carry out tasks that only humans used to do, from answering questions to suggesting social media messages or identifying photos to share... And that also get better every day. A kind of tool there are more and more of, which saves time and money, makes it easier to reach everything, helps optimise campaigns and, in short, makes the difficult easy.