Trend 06
Self-service marketing
Self-service marketing
Marketing you put together yourself
Your way
Marketing is becoming even more democratic. Above all, thanks to the appearance of various kinds of templates that reduce putting together a campaign to simply choosing between options.
This is what is starting to be called self-service marketing. An alternative that puts creating a website, launching an emailing campaign, making a chart or designing an Instagram advert within almost anyone's reach. Self-service marketing makes clients more capable, makes marketing budgets cheaper, changes the value agencies bring and, above all, is here to stay.
Cases
01 / 05Zorraquino spotlights
- 01
Self-service communication is moving towards the democratisation of the marketing function: it gives everyone the possibility of producing high-level communication.
- 02
It will therefore probably mean a rise in the average standard of adverts, graphics, videos...
- 03
A kind of tool very directly linked to marketing automation but aimed rather at making specific tasks easier, with the help of templates.
