Trend 10
I-commerce
I-commerce
Social media sells too
Buying through social media
Although nobody said it very loudly, for years we thought social media was for communicating but not for selling.
Now, social media is gradually building in direct sales options, so that the conversation and the purchase are just a click apart.
A new discipline is starting to take hold: i-commerce, as a complement to traditional e-commerce, generally activated through email. A very effective option in some sectors, in which both the main media (Facebook and Google) and some of the biggest advertisers are investing decisively.
Cases
01 / 05Zorraquino spotlights
- 01
The main challenge for i-commerce will be how to integrate selling into social media without the relationship suffering.
- 02
Despite its growth, many still think social media is not a place for selling; it is rather a place for talking, where trust and disinterested conversation come first.
- 03
In all likelihood, its adoption and effectiveness will vary by sector: it will work better in some than in others.
