Trend 01
Mobile +
Mobile +
Mobile use seems to have no ceiling
The widespread use of mobile
Mobile use among consumers and advertisers has not stopped growing in recent years. Now, just when it seemed about to hit its ceiling, it keeps growing, at a pace that seems to know no limits.
In practice, the mobile phone is becoming the hub of every conversation, the main element transforming the user experience, the entry point for media consumption and also an increasingly irreplaceable ally for brands, both for traditional formats and for content marketing and other forms of digital marketing. Brands' experience in recent months bears this out.
Cases
01 / 05Zorraquino spotlights
- 01
The ubiquity and functionality of the mobile phone suggest it is a tool that cannot be ignored, and that all brand communication should be designed to be received on mobile.
- 02
What's more, because of its constant growth, mobile marketing is not only important here and now; it is positioned as one of the platforms that can evolve the most in the coming years and that will deserve special attention.
- 03
Everything suggests that we are heading towards mobile positioned, above all, as the main platform for media consumption and the hub of the user experience.
