Trend 11
Image recognition
Image recognition
The internet knows who you are just by looking at you
The internet recognises you
It sounds like science fiction, but the reality is that the photos we post online can be scanned in seconds with such high accuracy that it is possible to identify not only who we are but what mood we are in. A technology that is advancing fast, with obvious privacy problems, but that offers endless possibilities for users and brands: it makes it possible to identify products, search by image, create personalised services, know where your customer is, what they are doing and how they move, or obtain data on traffic or people's movements... endless possibilities that have already begun to be exploited.
Cases
01 / 05Zorraquino spotlights
- 01
The main challenge of image recognition (especially when aimed at targeting) will be respecting the end consumer's privacy. Something complicated, and we don't know whether it will finally be achieved.
- 02
For that very reason, image recognition could see its development limited, although it could still be used for general analysis that identifies big trends while respecting people's anonymity.
- 03
Its use for image searches (looking for objects, locations, brands...) faces no barriers and could grow fast.
