Tech& Marketing Trends 2018
Digital marketing trends for 2018.
Introduction
For those who don't know us, Zorraquino is a design and digital strategy consultancy specialising in branding, user experience and the development of end-to-end solutions for digital business. 2018 is an interesting year for us, full of projects and new challenges. And partly for this reason, in this report we present the 12 most relevant technology and digital marketing trends of the moment, plus an extra concept that we consider the basis of everything to come: customer experience and data.
The ten trends
01
Mobile +
Mobile use seems to have no ceiling
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02
Integrated communication
From confrontation to integration: the digital and the real blend
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03
The new chatbots
A new generation arrives that actually works
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04
Objectification
When things talk and do marketing
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05
Automated content
Adverts and campaigns that create themselves
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06
Self-service marketing
Marketing you put together yourself
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07
Live video
When we all become TV channels
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08
Semantic search
The semantic web becomes widespread without our noticing
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09
The brand as a medium
Content created by brands
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10
I-commerce
Social media sells too
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11
Image recognition
The internet knows who you are just by looking at you
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12
Micro-moments
In the right place, at the right time
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13
Customer experience and data
Data and experiences that transform strategies
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