Trend 07
Live video
Live video
When we all become TV channels
Video gains strength
Just when it seemed there could be no more video in our lives, reality makes us understand that the presence of video in communication has only just begun.
A format consumed more every day, reinforced by the personalisation that watching on mobile offers, and established as the first screen for some kinds of content and age groups.
Interaction with video keeps growing; it helps create more personal and emotional bonds with audiences and is a field where brands can still grow, especially with younger people.
Cases
01 / 05Zorraquino spotlights
- 01
For many brands, the new explosion of video comes after a certain disappointment with the first generation of online video.
- 02
Brands will have to approach its use trying to avoid the mistakes of the past, focusing on quality rather than quantity.
- 03
Bearing in mind that the growth of video also means a certain saturation of messages, and that audiences increasingly look for quality content.
More on the trend
References
Pages 92–108 of the report
