Trend 04
Objectification
Objectification
When things talk and do marketing
The marketing of things
The connectivity of “things” already covers every sector and is ever more present in everyday life, through household appliances, phones, cars...
With each passing day, more of our "things" need to be connected to work properly, and they constantly send data to the cloud, with information about their use and their users.
Beyond their usefulness to the end consumer, this data becomes an extremely valuable tool for getting to know them, offering them new and better services and, in short, finding more sales opportunities.
Cases
01 / 05Zorraquino spotlights
- 01
The widespread proliferation of connected devices foreshadows a world of opportunities for brands, enriched by the endless data potentially available about consumers' lives and behaviour.
- 02
Making the most of that data will require internal adaptation, building the capacity to use an ever larger volume of information.
- 03
Artificial intelligence and cloud data management can be a great help for these brands, which will face the challenge of choosing the right provider to integrate data management into their day-to-day work.
